A Little Pink Treat at 30,000ft for Breast Cancer Awareness Month
This October at En Route, we are delighted to be supporting National Breast Cancer Awareness Month for a third year running, and we’ve once again partnered with our friends at Breast Cancer Care to create some new and exciting products for the occasion.
We will be raising awareness of breast cancer amongst both passengers and crew by serving pink-themed products on board Emirates Airline. Crew will be offered Stoats Cranberry and Raspberry Porridge, which is a nutritious blend of Scottish oats that turns a perfect pink colour when the cranberries and raspberries are stirred in, topped with a sprinkle of brown sugar.
Passengers, meanwhile, will be treated to one of two scrumptious pink airline snacks. Biscottea Strawberry Shortbread, made with natural ingredients or Organic Chocolate Coated Berries, an indulgent melange of dried strawberries and blueberries coated in white chocolate, dried strawberries dipped in milk chocolate and dried raspberries lavished in dark chocolate.
Breast cancer is the most common cancer in women worldwide*, with 1 in 8 being diagnosed in their lifetime. Less known is that men can also develop the disease with 1 in 870 developing breast cancer. By more than doubling our donation this year to £25,000, we hope to draw attention to the work done by Breast Cancer Care in providing life-changing support to those affected by breast cancer.
Breast Cancer Care is the only specialist UK-wide charity providing care, support and information for those affected by breast cancer.
Source: World Cancer Research Fund International (*http://www.wcrf.org/int/cancer-facts-figures/data-specific-cancers/breast-cancer-statistics)
For care, support and information from day one, call Breast Cancer Care free on 0808 800 6000 or visit breastcancercare.org.uk