WTCE 2016

Good reasons to beat the crowds to our stand at WTCE

Amber Hallman

At last, the countdown has begun. WTCE kicks off on Tuesday 5 April and at En Route that means we have been busier than ever pushing culinary boundaries to make sure that this year is our best yet. While our food-obsessed New Product Development team have been winkling out the latest trends, our Creative boffins have been devising fun and functional packaging in line with our aim to Design, Deliver and Delight.

First – big news from our foodies, who have spent the last few months trialling all things delicious alongside an amazing line-up of suppliers. Together they have tasted, tested, innovated and cooked up a storm in the development kitchen to make sure our new ranges are tastier than ever and, of course, perfectly packaged for the travel market.

Having worked with more than 100 artisan suppliers across the world, our team are ready to launch a new range of taste-bud tantalising products made from the best quality ingredients. To beat the high street, they have reinvented regional favourites and taken them global. Think Tuscan pizzinis, posh Cornish pasties and Spanish tapas with a twist, all made with authentic ingredients.

Among the latest treats to take flight, for instance, are Canapies from Square Pie. Made in small batches using British Red Tractor meat without artificial additives, they come neatly packaged in pairs, including a sweet-savoury combination of Cheese & Onion and Apple.

As well as introducing new products, the team have been reinvigorating existing popular brands, so keep an eye out for our delicious new ambient meals, which are delivered in fully ovenable packaging.

Meanwhile, the design team have been having creative fun with packaging. Their colourful, fun and interactive children’s range will delight younger passengers. There’s also a range for adults that includes an afternoon tea selection, Picnic at the Park and stylish Me, Myself & My boxes clearly marked for special diets.

Of course, we can only give you a sneak preview here, but we would love to show you the whole range of our new and existing products at WTCE 2016 in Hamburg. So come along to stand 1F20, Hall A1 on 5-7 April and find out more. To book a meeting slot, please email